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Press and brand kit

Facts, descriptions and logos.

For anyone writing about Decision Agency or listing it in a directory. Use the facts and descriptions as they are, so every listing says the same thing.

Name
Decision Agency
Legal name
Decision Agency OÜ
What it is
An AI product studio
Founded
2025 (registered February 25, 2025)
Founder
Tom Welgemoed, founder and board member
Registered office
Ahtri tn 12, 15551 Tallinn, Estonia
Team
Based in the Netherlands
Registry code
17184257 (Estonian e-Business Register)
Products
ClaimVision, aI claims intelligence for US property insurers (generally available). Showroom IQ, season intelligence for fashion wholesale (ready for beta).
Website
decision.agency
Sister company
Decision Crew, an AI consultancy with the same founder
Email
hello@decision.agency

Descriptions

Pick the length the form allows. Don't add claims these don't make: no customer counts, no rankings, no superlatives.

Tagline

We build AI products. Then we build yours.

One line

AI product studio. We built ClaimVision and Showroom IQ, and we build products like them for other businesses.

Short, up to 160 characters

Decision Agency is an AI product studio. We built ClaimVision and Showroom IQ, and we build AI products like them for other businesses.

Standard

Decision Agency is an AI product studio. It built ClaimVision, AI claims intelligence for US property insurers, and Showroom IQ, season intelligence for fashion wholesale that is ready for beta, and it builds AI products like them for other businesses.

Long

Decision Agency is an AI product studio. It built ClaimVision, an AI claims intelligence platform for US property carriers that turns every page of a claim into structured data before the team opens the file, and Showroom IQ, season intelligence for fashion wholesale that is ready for beta. It builds products like them for other businesses: one workflow that skilled people do by hand, turned into software they use every day, on top of the systems they already run. Its products show their work: the reading goes to the machine, and the judgement stays with people.

Category and keywords

Category: AI product studio; software development. Keywords: AI products, AI product development, insurance claims intelligence, fashion wholesale analytics, document AI, workflow automation.

Products, in one line each

  • ClaimVision (Generally available): ClaimVision is an AI claims intelligence platform for US property carriers. It turns every page of a claim into structured data before your team opens the file, and lets them question that data with the evidence attached. claimvision.ai
  • Showroom IQ (Ready for beta): season intelligence for fashion wholesale. It syncs JOOR orders over the API and reconciles them against the ERP. More about Showroom IQ

Logos

The mark is an A and a D sharing one stem. The A's crossbar is a blade that crosses the stem and rises inside the D: a path through a decision, ending upward. Use the files as they are.

Using the logo

  • Use the light-background files on white or pale backgrounds, and the dark-background files on navy or dark photography.
  • Leave clear space of about a third of the mark's height on every side.
  • Minimum sizes: stacked 40px tall, horizontal 20px tall, mark 16px.
  • Don't stretch, rotate, recolour or add effects, and don't set the name in another typeface beside the mark.

Colour and type

Navy is the ground, purple is the signal, lavender is the breath.

  • Deep navy#0F263A
  • Purple#634785
  • Purple tint#BFA5D6
  • Lavender#F3EEF8

Headings are set in Plus Jakarta Sans and text in DM Sans. Both are free under the SIL Open Font License.

Writing about us?

We're glad to check facts, answer questions or talk about how we build. Write to hello@decision.agency.

Get in touch About the studio →