# Decision Agency: full text > Decision Agency is an AI product studio. It built ClaimVision, AI claims intelligence for US property insurers, and Showroom IQ, season intelligence for fashion wholesale that is ready for beta, and it builds AI products like them for other businesses. Last updated: 2026-10-11. Every indexable page of decision.agency, in reading order, followed by every question and answer on the site. ## Company facts Decision Agency OÜ. Registry code 17184257 (Estonian e-Business Register). Registered address: Ahtri tn 12, 15551 Tallinn, Estonia. Registered on 2025-02-25. Founder and board member: Tom Welgemoed. Team based in the Netherlands. Public registry: https://ariregister.rik.ee/eng/company/17184257 Email: hello@decision.agency --- URL: https://decision.agency/ Title: Decision Agency | We build AI products AI product studio # We build AI products. Then we build yours. We built ClaimVision, AI claims intelligence for US property insurers, and Showroom IQ, season intelligence for fashion wholesale, ready for beta. Now we build products like them for other businesses: the workflow your team does by hand, turned into software it uses every day. See what we've built Start a conversation - ClaimVision is generally available. - Every ClaimVision finding is cited to its clause and page. - Showroom IQ is ready for beta. Product 01 · ClaimVision · Generally available ## Every page read before anyone opens the file. ClaimVision is an AI claims intelligence platform for US property carriers. It turns every page of a claim into structured data before your team opens the file, and lets them question that data with the evidence attached. It sits on top of the core claims system a carrier already runs, so nothing is migrated. - 01 / 03 ### Photos and pages, read together. The adjuster report, the estimate, the policy and every photo are read as one file. Each photo is tagged with what it shows, so nobody scrolls through a hundred images to find the roof. - 02 / 03 ### Ask a question, get the page. Adjusters ask in plain English. The answer cites its sources, and when a document it needs isn't in the file, it says so and asks for it instead of guessing. - 03 / 03 ### See across every open claim. The same reading powers the portfolio view: open claims on a map, with weather radar, hurricane tracks and flood zones alongside. Example claim. Fictitious demo data; names are invented. Screens from ClaimVision. The reading goes to the machine. The judgement stays with your people. Book a ClaimVision demo (https://claimvision.ai/contact) Visit claimvision.ai (https://claimvision.ai/) What we can show today A full day's reconciliation work on a real large-loss claim, done exactly, in under a minute. On a real large-loss claim, ClaimVision did a full day's reconciliation work, exactly, in under a minute. Every finding is cited to its clause and page, and carriers can test it first on closed files they have already decided. ClaimVision runs on Microsoft Azure. It is built to SOC 2 principles and is working towards SOC 2 Type 2. (Illustrative. No real claim data.) Product 02 · Showroom IQ · Ready for beta ## Sell the season, not the spreadsheet. Fashion brands sell wholesale through digital showrooms like JOOR, but the order data lands in exports that someone downloads, merges and reconciles before anyone can say how the season is going. Showroom IQ is our own invention, created during an engagement with a renowned B2B fashion business. It is built and ready for beta, and it connects to JOOR API data. - Sync.: Orders arrive over the JOOR API as the season happens. Nobody downloads an export. - Reconcile.: The ERP stays the golden source. Every figure traces back to where it came from. - Decide.: Forecast rounds lock with an audit trail, and client-ready reports come from the same data. See Showroom IQ → (Illustrative diagram of Showroom IQ. Invented layout, no real data.) For other businesses ## We build products like these for other businesses. ClaimVision and Showroom IQ started the same way: one team, one workflow that ate the week, and documents or exports nobody had time to read properly. If your business has work like that, it may be a product. ### It's a fit when… - Skilled people spend their day reading documents and re-typing what they find. - The numbers live in exports and spreadsheets that someone reconciles by hand. - The decision needs judgement, but the reading and reconciling don't. ### How we build - 01 ### Discover. We start with the work itself, not a strategy deck. We sit with the people doing it and map what actually happens: the documents, the exports, the hand-offs, the spreadsheet nobody trusts. - 02 ### Prototype. Real interfaces on real documents, reviewed with the people who will use them, before a line of production code. If the answer is "don't build this yet", you hear it here. - 03 ### Build. Narrow and deep: one workflow, fully replaced, on top of the systems you already run, with an audit trail the manual process never had. - 04 ### Run. We stay with what we build. Products are monitored, supported and improved with the people who use them every day. Start a conversation (A thin layer on the systems you already run, not a replacement for them.) Why we build ## AI won't make us less human. Used well, it can make us the most human we've ever been. That line started with ClaimVision, and it shapes everything we build. In most businesses, skilled people spend most of their hours on documents and spreadsheets, and whatever is left on the people they serve. Not because they want to. The reading was the job because nothing else could do it. Now something else can. Not decide. Read: all of it, carefully, holding the numbers steady, showing its reasoning, and handing the judgement back to a person with everything in front of them. That's why our products show their work instead of acting as oracles. Tools that replace judgement make people smaller. Tools that inform it make them better at the parts only they can do. Our sister company, Decision Crew (https://decisioncrew.com), is an AI consultancy. Same founder, separate firms. (Tom Welgemoed · Founder, Decision Agency) ## Bring us the workflow. We'll tell you if it's a product. Thirty minutes. Bring a real example: a file, an export, the spreadsheet everyone argues about. We'll tell you honestly whether there's a product worth building. Start a conversation Looking for ClaimVision? Book a demo → (https://claimvision.ai/contact) --- URL: https://decision.agency/products Title: Products | Decision Agency Home / Products Products # What we've built. Two products, two industries, one way of working. ClaimVision is generally available to US property insurers. Showroom IQ is ready for beta for fashion wholesale. Both read the documents and data a team would otherwise handle by hand, and both show their work. ClaimVision ↓Showroom IQ → Generally available · claimvision.ai ## ClaimVision: AI claims intelligence for US property insurers. ClaimVision is an AI claims intelligence platform for US property carriers. It turns every page of a claim into structured data before your team opens the file, and lets them question that data with the evidence attached. ClaimVision is a product of Decision Agency. - 01 / 04 ### Drop in the file. Claim, policy, first-notice and inspection PDFs go in as they are. No templates, no re-keying. - 02 / 04 ### Photos and pages, read together. The adjuster report, the estimate, the policy and every photo are read as one file. Each photo is tagged with what it shows, so nobody scrolls through a hundred images to find the roof. - 03 / 04 ### Ask a question, get the page. Adjusters ask in plain English. The answer cites its sources, and when a document it needs isn't in the file, it says so and asks for it instead of guessing. - 04 / 04 ### See across every open claim. The same reading powers the portfolio view: open claims on a map, with weather radar, hurricane tracks and flood zones alongside. Example claim. Fictitious demo data; names are invented. Screens from ClaimVision. ### Who it's for US property insurers and carriers, MGAs, TPAs and independent adjusting firms. ### What it reads and checks The whole claim file: adjuster and inspection reports, estimates, the policy and endorsements, correspondence and photos. It checks coverage and cites every finding to clause and page, flags missing items and subrogation opportunities, and keeps an append-only audit trail. Every financial figure is checked before it is quoted: it carries a gold, silver or bronze quality label, or it is withheld until it can be confirmed. ### Security ClaimVision runs on Microsoft Azure. It is built to SOC 2 principles and is working towards SOC 2 Type 2. ### Proof On a real large-loss claim, ClaimVision did a full day's reconciliation work, exactly, in under a minute. Market: United States (Europe later). ### Does ClaimVision replace the claims system? No. It sits on top of Guidewire ClaimCenter, Duck Creek, Sapiens or a system built in-house. The core keeps the record. People keep the decision. | Topic | ClaimVision: intelligence layer | Full platform replacement | | Existing systems | Stay in place. ClaimVision reads the documents they already hold. | Replaced or re-implemented; data migrated. | | Risk profile | Additive. Runs in parallel with the current process until it has earned trust. | Cutover risk on the system of record itself. | | Who decides the claim | People, with everything in front of them and an audit trail behind them. | People, inside someone else's workflow. | Book a ClaimVision demo (https://claimvision.ai/contact) Visit claimvision.ai (https://claimvision.ai/) Or write to info@claimvision.ai. Ready for beta · Fashion wholesale ## Showroom IQ: season intelligence for fashion wholesale. Fashion brands sell wholesale through digital showrooms like JOOR, but the order data lands in exports that someone downloads, merges and reconciles before anyone can say how the season is going. Showroom IQ is our own invention, created during an engagement with a renowned B2B fashion business. It is built and ready for beta, and it connects to JOOR API data. - Sync.: Orders arrive over the JOOR API as the season happens. Nobody downloads an export. - Reconcile.: The ERP stays the golden source. Every figure traces back to where it came from. - Decide.: Forecast rounds lock with an audit trail, and client-ready reports come from the same data. See Showroom IQ Ask about the beta → ## Fair questions ## Bring us the workflow. We'll tell you if it's a product. Thirty minutes. Bring a real example: a file, an export, the spreadsheet everyone argues about. We'll tell you honestly whether there's a product worth building. Start a conversation Looking for ClaimVision? Book a demo → (https://claimvision.ai/contact) --- URL: https://decision.agency/products/showroom-iq Title: Showroom IQ: season intelligence for fashion wholesale Home / Products / Showroom IQ Ready for beta · Fashion wholesale # Showroom IQ: season intelligence for fashion wholesale. Showroom IQ is our own invention, created during an engagement with a renowned B2B fashion business. It is built and ready for beta, and it connects to JOOR API data. Ask about Showroom IQ How it works ↓ ## The problem Fashion wholesale happens in digital showrooms. Buyers place orders on JOOR, the season moves in days, and the order data lands in exports someone has to download, merge and reconcile before anyone can answer the one question that matters: how is the season actually going? Illustrative mockup of Showroom IQ. Invented layout, no real data. ## How it works - 01 ### Sync. Orders flow in over the JOOR API as the season happens. Nobody downloads anything. - 02 ### Reconcile. The ERP (SAP) stays the golden source. Orders are matched, and every figure is traceable to where it came from. - 03 ### Decide. Dashboards, forecast rounds and reports. The commercial team reads the season, not the spreadsheet. ## What it does - Connects to the JOOR API, so orders arrive without manual exports. - Keeps the ERP as the golden source and reconciles orders against it. - Season forecasts and targets by region, account and door, including percentage uplifts applied across doors, per group or per store. - Forecast rounds that can be locked, with an audit trail. - Multi-currency budgets. - Client-ready reports generated from the same data. (Illustrative diagram of Showroom IQ. Invented layout, no real data.) ## Beta access Showroom IQ is ready for beta. It was created during an engagement with a renowned B2B fashion business, and it connects to JOOR API data. We don't name that business, and we don't claim results. Fashion and wholesale brands can talk to us about taking part. Ask about Showroom IQ ## Fair questions ## Sell wholesale through JOOR? Take part in the beta. Thirty minutes. Bring a real export from last season. We'll show you what Showroom IQ does with it, and tell you honestly whether it fits how your team works. Ask about Showroom IQ See all products → --- URL: https://decision.agency/about Title: About | Decision Agency, AI product studio Home / About About # Why we build products. Because most industries automated everything except the part that was drowning people: the reading, the reconciling, the re-typing. Decision Agency is an AI product studio. We built ClaimVision for US property insurers and Showroom IQ for fashion wholesale, and we build products like them for other businesses, on a conviction that sounds soft and is actually an operating principle: AI won't make us less human. Used well, it can make us the most human we've ever been. ## The thesis, spelled out. Every business has a version of the same problem. A claim is a stack of documents to the carrier and the week the tree came through the kitchen to the policyholder. A wholesale season is a set of exports to the back office and a buyer's whole year to the stores they supply. The person in the middle carries both. For decades, the economics forced that person to spend most of their hours on the documents and whatever was left on the people. Ask anyone in that seat what they'd do with a free hour, and the answer is never "reconcile the export again." The reading was the job because nothing else could do it. Now something else can. Not decide. Read: all of it, carefully, holding the numbers steady, showing its reasoning, and handing the judgement back to a person with everything in front of them. Every hour that moves off the reading moves onto the conversation, the explanation, the decision. That's why our products show their work instead of acting as oracles, why every answer carries its source, and why the audit trail matters. The reading goes to the machine. The judgement stays with your people. ## How we work. ### AI first, platform second. We start from what AI can now do and build the product around it, rather than bolting a copilot onto the old process. That's why our products arrive as a layer on the systems a business already runs, instead of a migration project. ### Proof before promises. We publish what we have measured and nothing else. For ClaimVision, that is a full day's reconciliation work on a real large-loss claim, done exactly, in under a minute. When more numbers exist, they will be here. ### Built with the people who do the work. ClaimVision was shaped by claims professionals working real files. Showroom IQ was shaped inside a commercial team's actual season. Every product starts in the workflow, not in our roadmap. Showroom IQ is our own invention, created during an engagement with a renowned B2B fashion business. It is built and ready for beta, and it connects to JOOR API data. Where we are ## A young studio, and that's the advantage. Decision Agency was founded in 2025, and we've come to see being new as a feature, not a disclaimer. We carry no legacy platform to protect, no release train that runs twice a year, and no committee between a team's Friday feedback and next week's build. We work in the open: what we've proven, what we're still measuring and what we won't claim yet are all on this site, in plain language. If you'd rather shape a product than buy one off the shelf, we'd like to talk. Start a conversation → (Tom Welgemoed · Founder, Decision Agency) ## Who builds Decision Agency. Tom Welgemoed spent thirteen years at Accenture. In 2019 he went out on his own, building data systems, and in 2021 he founded Decision Crew, an AI consultancy. Across that work the same thing kept showing up: whole industries where skilled people spend their week reading documents and reconciling exports. In 2025 he founded Decision Agency to build products for that work. ClaimVision came first. Our sister company, Decision Crew (https://decisioncrew.com), is an AI consultancy. Same founder, separate firms. A small, senior team based in the Netherlands. ### Company Decision Agency OÜ. Founded 2025. Founder and board member: Tom Welgemoed. Registered company details are on the Legal page. ## Fair questions ## If the thesis resonates, so will the conversation. Start a conversation See what we've built → --- URL: https://decision.agency/faq Title: Questions and answers | Decision Agency Home / FAQ Questions and answers # Fair questions, plain answers. Who we are, who owns what, and how we build. If your question isn't here, ask us. - About Decision Agency - Building a product with us - ClaimVision - Showroom IQ ## About Decision Agency ## Building a product with us ## ClaimVision ## Showroom IQ ## Bring us the workflow. We'll tell you if it's a product. Thirty minutes. Bring a real example: a file, an export, the spreadsheet everyone argues about. We'll tell you honestly whether there's a product worth building. Start a conversation Looking for ClaimVision? Book a demo → (https://claimvision.ai/contact) --- URL: https://decision.agency/contact Title: Contact | Decision Agency Home / Contact Contact # Start a conversation. Thirty minutes. Bring the workflow that eats your team's week. We'll tell you honestly whether there's a product worth building. What to bring: a real example (a file, an export, the spreadsheet everyone argues about), who owns the work today, and what "done" would look like if the manual part disappeared. ## How to reach us. - A product for your business: hello@decision.agency Write to us with a line about the workflow: what the work is, who does it today, and what a real example looks like. - ClaimVision demos: Book a ClaimVision demo info@claimvision.ai - Showroom IQ: Showroom IQ is ready for beta. Ask through the company email above. About Showroom IQ. Team based in the Netherlands. Company details are on the Legal page. ## Fair questions --- URL: https://decision.agency/press Title: Press and brand kit | Decision Agency Home / Press and brand kit Press and brand kit # Facts, descriptions and logos. For anyone writing about Decision Agency or listing it in a directory. Use the facts and descriptions as they are, so every listing says the same thing. - Name: Decision Agency - Legal name: Decision Agency OÜ - What it is: An AI product studio - Founded: 2025 (registered February 25, 2025) - Founder: Tom Welgemoed, founder and board member - Registered office: Ahtri tn 12, 15551 Tallinn, Estonia - Team: Based in the Netherlands - Registry code: 17184257 (Estonian e-Business Register) - Products: ClaimVision, aI claims intelligence for US property insurers (generally available). Showroom IQ, season intelligence for fashion wholesale (ready for beta). - Website: decision.agency - Sister company: Decision Crew, an AI consultancy with the same founder - Email: hello@decision.agency ## Descriptions Pick the length the form allows. Don't add claims these don't make: no customer counts, no rankings, no superlatives. (Tagline) (One line) (Short, up to 160 characters) (Standard) (Long) ### Category and keywords Category: AI product studio; software development. Keywords: AI products, AI product development, insurance claims intelligence, fashion wholesale analytics, document AI, workflow automation. ### Products, in one line each - ClaimVision (Generally available): ClaimVision is an AI claims intelligence platform for US property carriers. It turns every page of a claim into structured data before your team opens the file, and lets them question that data with the evidence attached. claimvision.ai - Showroom IQ (Ready for beta): season intelligence for fashion wholesale. It syncs JOOR orders over the API and reconciles them against the ERP. More about Showroom IQ ## Logos The mark is an A and a D sharing one stem. The A's crossbar is a blade that crosses the stem and rises inside the D: a path through a decision, ending upward. Use the files as they are. - Horizontal, light backgrounds SVG · PNG · PNG, transparent - Horizontal, dark backgrounds SVG · PNG - Square, for profiles and directories SVG · PNG 512 · PNG 1024 - Stacked, light backgrounds SVG · PNG - Stacked, dark backgrounds SVG · PNG - Mark only SVG, light · SVG, dark · SVG, black ### Using the logo - Use the light-background files on white or pale backgrounds, and the dark-background files on navy or dark photography. - Leave clear space of about a third of the mark's height on every side. - Minimum sizes: stacked 40px tall, horizontal 20px tall, mark 16px. - Don't stretch, rotate, recolour or add effects, and don't set the name in another typeface beside the mark. ## Colour and type Navy is the ground, purple is the signal, lavender is the breath. - Deep navy #0F263A - Purple #634785 - Purple tint #BFA5D6 - Lavender #F3EEF8 Headings are set in Plus Jakarta Sans and text in DM Sans. Both are free under the SIL Open Font License. ## Writing about us? We're glad to check facts, answer questions or talk about how we build. Write to hello@decision.agency. Get in touch About the studio → --- URL: https://decision.agency/privacy Title: Privacy | Decision Agency # Privacy Last updated: October 8, 2026. This notice covers the website at https://decision.agency/ (https://decision.agency/) only. ## The short version This is a static website. It sets no cookies. It does not use analytics. It has no forms. Because it sets no cookies, it has no cookie banner. The pages do not ask you to type anything, and they load no third-party scripts. ## Who we are The controller is Decision Agency OÜ, Ahtri tn 12, 15551 Tallinn, Estonia, registry code 17184257 (https://ariregister.rik.ee/eng/company/17184257). Registered in Tallinn, Estonia; team based in the Netherlands. ## What the site processes The site does not ask for your name, email, or any other details, and it does not create an account. The site is hosted on Netlify. The host may keep standard server logs, such as IP address, browser type, the page requested, and the time of the request. ## Email If you email the company, that message is used to reply to you and is kept as ordinary correspondence. You can ask for it to be deleted. ## What we do not do No advertising. No analytics cookies. No tracking pixels. No sale of personal data. No third-party scripts on these pages. ## Your rights Under the GDPR you can ask for access, a copy, correction, or deletion of personal data the company holds about you. You can also ask to restrict or object to processing, and you can ask to receive personal data you provided in a portable form. You can complain to a supervisory authority. To make a request, use the company email, hello@decision.agency. ## Supervisory authority The supervisory authority is the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon). ## Changes If this notice changes, the date at the top changes with it. --- URL: https://decision.agency/legal Title: Legal | Decision Agency # Legal Company information for Decision Agency. - Legal name: Decision Agency OÜ - Legal form: OÜ, private limited company - Registry code: 17184257 (Estonian e-Business Register) - Registered: February 25, 2025 - Registered address: Ahtri tn 12, 15551 Tallinn, Estonia - Location: Registered in Tallinn, Estonia; team based in the Netherlands. - Board member: Tom Welgemoed - Contact: hello@decision.agency - Content responsibility: Decision Agency OÜ --- # Questions and answers ## About Decision Agency ### What is Decision Agency? Decision Agency is an AI product studio. It built ClaimVision, AI claims intelligence for US property insurers, and Showroom IQ, season intelligence for fashion wholesale that is ready for beta, and it builds AI products like them for other businesses. ### Who is behind Decision Agency? Decision Agency was founded in 2025 by Tom Welgemoed. Our sister company, Decision Crew, is an AI consultancy. Same founder, separate firms. ### Is Decision Agency the same company as Decision Crew? No. Decision Crew is a separate AI consultancy with the same founder. Decision Agency builds and owns products; Decision Crew does not own ClaimVision. ### Who owns ClaimVision? ClaimVision is a product of Decision Agency. The company behind it is Decision Agency OÜ, registered in Tallinn, Estonia, with registry code 17184257. ### Where is Decision Agency based? Decision Agency OÜ is registered at Ahtri tn 12, 15551 Tallinn, Estonia. The team is based in the Netherlands. ## Building a product with us ### Can you build something like this for us? That is what we do. Bring the workflow that eats your team's week, and we'll tell you honestly whether there's a product in it. ### What kind of work makes a good product? Work where skilled people spend their day reading documents and re-typing what they find, where the numbers live in exports and spreadsheets that someone reconciles by hand, and where the decision needs judgement but the reading and reconciling don't. ### How do you build a product? In four steps. Discover: we sit with the people doing the work and map what actually happens. Prototype: real interfaces on real documents, reviewed before a line of production code. Build: one workflow, fully replaced, on top of the systems you already run. Run: we stay with what we build, and monitor, support and improve it. ### What happens in the first conversation? We listen to how the work happens today, look at a real example if you can share one, and tell you whether we think there's a product in it. If there isn't, we'll say so. ## ClaimVision ### What is ClaimVision? ClaimVision is an AI claims intelligence platform for US property carriers. It turns every page of a claim into structured data before your team opens the file, and lets them question that data with the evidence attached. It is generally available at claimvision.ai. ### Does ClaimVision replace our claims system? No. It is an intelligence layer on top of Guidewire ClaimCenter, Duck Creek, Sapiens or an in-house system. The core keeps the record. ### Who decides the claim? Your people. ClaimVision reads, checks and cites; the adjuster decides, and the audit trail records both. ### Can we trust the figures ClaimVision quotes? Every financial figure is checked before it is quoted. It carries a gold, silver or bronze quality label, or it is withheld until it can be confirmed, and every finding is cited to its clause and page. ### Is ClaimVision secure? ClaimVision runs on Microsoft Azure. It is built to SOC 2 principles and is working towards SOC 2 Type 2. ## Showroom IQ ### What is Showroom IQ? Showroom IQ is season intelligence for fashion wholesale. It syncs orders from JOOR over the API, reconciles them against the ERP as the golden source, and turns them into forecasts and client-ready reports. ### Is Showroom IQ available? Showroom IQ is ready for beta. If your team sells wholesale through JOOR, start a conversation. ### Does Showroom IQ replace our ERP? No. The ERP stays the golden source. Showroom IQ matches orders against it, and every figure traces back to where it came from.